These days you've really got to have your game face on when you head out to buy groceries. Supermarkets have quite a few tricks they use to get you to buy what they want to sell, to keep you in the store as long as possible, and to encourage impulse purchases. Here are just a few of the methods they use so you can be ready and shop smart:

• Eye candy Tempting impulse items aren't just located by the cash register. Many stores put the candy/sweets aisle directly opposite the cereal aisle so a must-have (cereal) easily leads to a must-avoid (candy), especially if your kids are along.
  
• End-caps People often assume (I'm guilty of this one) that because something is featured and stacked up at the end of the aisle that it must be on sale or new or on some other kind of special. Rarely the case, but then you've already got it in your head that you want one.
  
• Shelf shuffles Supermarkets often rearrange the order and location of basic items in a blatant effort to keep customers looking longer and spending more time in the store shopping.
  
• Cozy spots to relax By incorporating comfortable places to relax like cafes and coffee shops grocery stores make it easy for you to make shopping almost an all-morning or all-afternoon event. The more time you spend the more you're going to buy.
  
• Tantalizing smells Stores often position the bakery or deli near the entrance so the first thing you smell and think of when you walk in is freshly baked sweets and rotisserie chicken.
  

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It seems like the more health-conscious we all get the more confusing grocery shopping becomes because food manufacturers keep coming up with new gimmicks and catch phrases to try and trick us into buying their not-so-healthy products. One area that can be especially confusing is whole grains. Whole grains are great for you because of all the nutrients, fiber, and antioxidants that are left intact due to less processing, but finding them can be tricky due to terms like 'wheat' and 'multigrain' that are intended to be misleading.

The best way to get around all the hype is to go straight for the ingredient list, and in the case of whole grains you'll want to see 'whole wheat flour' at the top as the #1 ingredient (as opposed to'wheat flour' and 'unbleached enriched wheat flour' which are the refined versions). Of course you can also look to the nutrition label and get a fiber reading -- whole grain foods will have at least 2.5 grams of fiber per serving in most cases.

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Most supermarkets may appear like straightforward places, but you may be surprised to learn what goes on behind the scenes. Like when it comes to how your meat is packaged and priced, and why you have those few items in your cart at the checkout that weren't on your list when you walked in. Grocery stores and supermarkets are big business, and there's a lot of planning that goes into seemingly simple things. Like did you know that cartoony packages and other kid-friendly items are usually stocked at children's eye level, while healthier items are put in harder to reach locations that may require inconvenient bending and stretching?

That's just the tip of the ice berg -- for the rest check out this list of the 10 things supermarkets don't want you to know. Shifty bunch, those supermarkets.

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