Back in September That's Fit first mentioned the controversial Italian advertising campaign featuring a 68 pound anorexic model, and now it's making headlines again: almost all (there's only 1 left in Rome) of the images have been pulled due to claims that they don't follow Italian advertising code of conduct standards. The photographer, Oliviero Toscani, is calling the move "censorship" and says he's considering legal action for moral and economic damages.

I personally don't think the ads should have been pulled, but regardless they've already made an enormous impact.

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It seems like anorexic models are used in ads all the time. But this ad from Italian Designer Nolita is different -- it's creator purposely used a severely anorexic model in the hopes of bringing awareness to the disease. The showcasing of this ad coincides with Milan's Fashion Week, where models are under scrutiny for being too thin.To see the ad, click here.

The model, 23-year-old Isabelle Caro, weighs 68 lbs, and her drastically low weight is apparent from the ad -- her bones protrude quite profoundly, and she looks extremely emaciated and ill. I think Caro is brave for showcasing her body, which she calls 'repulsive', but I sincerely hope that she can get help for the disease, which she's struggled with for 15years.

What do you think of the ad?

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