Jell-O is returning to stardom with the celebrity set -- especially sugar-free varieties to satisfy their zero-sized world. According to USA Today, Jessica Simpson, Lisa Rinna, Mel B. and Kirstie Alley are slurping down low calorie Jell-O. Sugar-free Jell-O has only 10 calories a serving.

With creative taglines such as "Feel Red Carpet Ready Every Day" and "Every Diet Needs A Little Wiggle Room," it sounds as if the brand is speaking directly to the stars. The Jell-O website offers hundreds of recipes -- I might just whip up some Chocolate Berry Bliss (pictured) for dessert.

When I think of Jell-O, I imagine either an old-fashioned dessert or potent Jell-O shots sold at the college bar. Yes, you can still prepare that Creamy Fruited Mold grandma used to make or try spicing it up with snazzy Melon Bubbles this summer.

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The Japanese are notorious for being slim and healthy. This is often credited to a diet rich in veggies and fish and low in sweets and fat. But as our sibling blog Gadling tells us, there's another key to the Japanese waistline: No-calorie Jello. Japanese women and girls who are looking to shed pounds will eat this jelly instead of a meal. And this jelly is easy to come by -- it's available in convenience stores throughout the country.

Jello can be a great thing to eat if you're trying to lose weight--it's a low-cal dessert that's great at satisfying a sweet tooth--but there's no way that eating it as a meal is healthy. Your body needs calories to keep going. Looks like whoever came up with this idea has found a way to make money off of eating disorders. Ick.

What do you think?

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