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In the San Francisco Bay Area, residents are being treated to a billboard-sized healthy message: "Beat Obesity with a Stick," says the ad, atop a background of celery sticks. Sponsored by Kaiser Permanente, the mega-corp and HMO to many, it's raising more than a few eyebrows.



Sure, we can all accept that obesity is an issue of critical importance -- the health of a nation is at stake here, after all. But the ad gives off a very distinct impression: That obese people don't eat celery, and that a few sticks can solve the problem.

What do you think of this ad? It's clever, yes, but does it cross the line?

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