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Calling All Serenas

If you're an everyday athlete -- a Saturday night softball league pitcher, a runner who beats the pavement nightly, a biker who braves back country ... Read More »

Ads - Be Sure to Read the Fine Print

I just had the TV on and the above commercial ran. I about choked on my glass of water when I read the fine print: Results Not Typical. Clinical ... Read More »

A Ban on Fast Food Ads? That's Fit Readers Think It's a Good Idea

A recent study theorized that banning fast food commercials would have a positive impact on childhood obesity. After all, most kids watch an awful lot ... Read More »

Fast Food Ads - Would Banning Them Help Childhood Obesity?

Most fast food meals make me feel a little ill -- yet often, when I catch a fast food commercial running on TV, the food looks so good I salivate like ... Read More »

NYC Subway ads preach moderation to the masses

When it comes to eating, we all could use a little reminder now and then about what we're putting in our stomachs -- and bodies. The NYC Department of ... Read More »

Adidas and Rainbeau Mars want you to "Play Yoga"

I'm far more impressed when a brand uses an athlete to promote their sporting equipment or fitness attire than when they use a regular celebrity. I ... Read More »

What do you think of French junk food warnings?

We all know by now that French women don't get fat. And it seems the French government is interested in keeping it that way, what with proposed taxes ... Read More »

British ban on junk food ads 'not working'

Over the in UK, rules were recently placed on child-targeted advertising, prohibiting them from running junk food ads during popular kids programming. ... Read More »

Brooke Shields still fits into teenage jeans!

(Click the photo for the Top 25 Sexiest Celebs Over 40) In 1980, when Brooke Shields was just a teenager, she did a few Calvin Klein jeans ads with ... Read More »

Commercial-free kids programming coming to Australia

Think about it: What form of technology has made the single biggest impact in the lives of children over the past 100 years? Computers have ... Read More »