That's Fit

The rockers known as the All-American Rejects are all about health, and they tell PEOPLE magazine it's not hard for the group to live healthfully.

"On the road we're just active every day," says rhythm guitarist Mike Kennerty. "We're playing shows. So that really does help. It's when we come off the road that we're not doing anything but sitting around drinking."

Drinking milk is what he means.

The quartet joins a slew of other celebrities donning milk mustaches in the famous Got Milk? ads. The ads, which promote the nutritional benefits of drinking cow's milk, are a bit controversial. Click here for more scoop.

The Dove Campaign For Real Beauty has been based upon the idea that, while our bodies might have flaws (real or perceived), we're all beautiful. It's a good message, and they're looking to boost the self-esteem of females of all ages, starting with young girls. I'm all for it -- it's important that women realize that they don't need to be able to trade clothes with their favorite actress or be stalked by paparazzi in order to be beautiful.

However, some discussion has recently surfaced saying that the women in the Real Beauty ads were retouched. Premiere retoucher, Pascal Dangin, told The New Yorker that there was a great deal of retouching done on those ads, "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."

What do you think about this development? I can't say I'm surprised -- I appreciate the fact that Dove still used women of different shapes and sizes. I mean, these are regular women being photographed and filmed in their undies! I can't say I would object to a little digital help were I in their position. But, others feel that it destroys the message -- they're not showing "real" beauty if there's retouching. What do you think?

Everytime I glance at a cigarette pack, I'm greeted with a disturbing image of black lungs and rotting teeth. Whenever I turn on the TV, I witness an upsetting commercial on the dangers of drinking or drugs. But though its effects are just as deadly, I never see any sort of ad explaining the harmful effects of being obese. Rather, it's the complete opposite -- all ads highly exalt fattening foods with carefully crafted ads aimed at the gullible consumer. Do you see something wrong here?

The author of this article thinks so -- advertising is tailored to obesity, and with the exception of ads for weight-loss pills and products, there are few ads on TV that will make us consider the destructive effects that living on a diet of junk food will have on our health.

No one is advocating ads that make fun of those overweight, but something needs to be done, don't you think? A Surgeon General's warning of the effects of obesity printed on to French fry containers, soda cans and cheeseburger wrappers, perhaps? What do you think?

I'm confused. Do the editors of women's magazines want us to lose 10 pounds instantly or stuff our faces with the sugary, fatty treats they advertise? The magazine sitting in front of me right now -- I won't mention any names -- features a full-page ad for Hostess 100-calorie packs of cupcakes. One hundred calories -- great, if you don't care about the fat and sugar in these sweet little treats.

In the same magazine, there's a recipe for chocolate cupcakes topped with chocolate frosting and a lollipop too. There's more -- macaroni & cheese; sweet, salty, and crunchy granola bars; waffles; Rice Krispies Treats; and creamy salad dressings. Then, readers learn how to lose a quick five pounds. Hey, I have an idea -- how about not eating anything splashed all over the ads?

Maybe it's how magazines stay in business -- by fattening up the audience and then enticing them into setting hard-to-reach diet and exercise goals. And so readers never make progress and keep coming back for more, sure one day to find the magic fix for looking and feeling good. The funny thing is, there is a fix. It's just not magical. Eat less than you burn. Or burn more than you eat. Either way, it's simple. So I say, enjoy your women's magazines. Just ignore the food ads and heed most of the diet and fitness advice. Then, you'll be on the right track.

Until recently, Apple computers had a new campaign for their iMac that said "You can't be too thin, or too powerful." but it caused so much controversy they ended up changing it. The Alliance for Eating Disorders Awareness called on Apple to rethink the message they were sending, stating "What kind of message is Apple sending our youth with an ad campaign of this nature?"

What do you think, was Apple's slogan in bad taste? I hate the stigma of today's media pressuring young people to be ultra-thin as much as the next person, but electronics are another story. Can't we separate the two?

I can see the point of how a message like that could easily be misconstrued, but if the modeling and fashion industries were promoting healthy images this wouldn't even be an issue -- the slogan would be about computers and that's it. Seems like people are getting all bent out of shape over side issues instead of the real problem.

Nickelodeon is the latest to come under fire in the battle against childhood obesity. A recent study showed that more than 80% of the foods and snacks advertised on the network are unhealthy -- including products tied to popular characters like SpongeBob SquarePants and Dora the Explorer. As a result (and in light of the growing childhood obesity problem), a nutrition advocacy group is asking Nickelodeon to make some changes -- saying they could advertise less junk food and more toys or games.

People for Nickelodeon insist that they have been and remain focused on "balanced messaging," and that currently 10% of the network's airtime is devoted to promoting healthy food choices like fruits and vegetables. They say they will continue to work with advertisers to encourage healthy lifestyle choices for kids.

Sounds like nothing is changing anytime soon.