That's Fit

Award-winning chef and cookbook author Michel Nischan will be spreading his message of healthy eating on a new series called "Pure & Simple" on the multimedia channel LIME.

Nischan believes in the days of pure and simple food selection, when produce was eaten in season and our food wasn't injected with hormones and pesticides. His series demonstrates how too much of our food is treated in a way that removes important natural vitamins and nutrients. For example, if a fruit is picked before it's ripe and then is shipped, it doesn't pack the same nutritional "punch" as a fruit that's allowed to ripen naturally.

Not only that, it doesn't taste as good. Disturbed at what I've been reading in the media about environmental toxins and damaging additives, I've been purchasing more and more organic produce. It's more expensive, it's not as shiny and big, but it tastes better and I feel better about eating it.

I'm looking forward to hearing more of Michel Nischan's message, and anticipating an even bigger shift toward organic eating in the general population.