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Reebok introduces Freestyle World Tour Collection

Posted: Feb 22nd 2008 11:23AM by Kristen Seymour
Filed under: Fitness, Women's Health

When I think of Reebok, my mind immediately goes to the most fashion forward cities in the world, like Paris and Madrid. Doesn't yours? It should!

Reebok is debuting its Freestyle World Tour Collection with a campaign that began on February 21. The footwear and apparel line is inspired by the "iconic Freestyle shoe that forever changed the face of women's fitness." Back in the 1980's, when Freestyles first hit the streets, they were just as much about fashion as they were about fitness.

This time around, Reebok will incorporate a completely original campaign, basing its line on six up and coming young women from six cities around the world -- Tokyo, Paris, New Delhi, Madrid, London, and NYC. Six different versions of the Freestyle have been created based upon each of these cities. For example, Tokyo's has flashy foil, while London's shoe is a reserved mix of muted colors.

Check them out -- which shoe epitomizes your sense of fitness fashion?



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