That's Fit

Anti-bisphenol A (BPA) consumers are shouting so loud, the manufacturing king of the popular Nalgene water bottle is finally listening. Consumers are snapping their wallets shut to BPA water bottles, and major Canadian retailers, the likes of WalMart Canada and Sears Canada, are pulling the BPA plug. It's looking like the market has forced Nalge Nunc International's hand to pull the chemical.

Nalge Nunc International announced today it will substitute BPA-free water bottles to replace its Nalgene Outdoor line, made with the controversial chemical. Over the next few months, bisphenol A-containing Nalgenes will be pulled from stores. The announcement is hardly out of the blue. The National Toxicology Program just stated concern over BPA's link to changes in behavior and the brain, early puberty and possible precancerous conditions in the prostate and breast in animal studies. Canada is likely poised to declare BPA toxic.

I'm not surprised by Nalgene's official PR dance surrounding the issue. The company's GM stated Nalgene believes their BPA-containing products are safe -- the new move is in response to customers requesting BPA-free alternatives. Environmental groups have been alarmed about BPA for years. Multiple animal studies link BPA to a host of ailments. Yet in the end, money talks.