Michelle Demus of Pure Yoga - Exclusive Interview
I had a chance to do some Q & A with Michelle Demus, the program director for New York City's hottest new destination for yoga, Pure Yoga. She filled me in on how Pure Yoga got its start, what makes it different, and then she offered up some advice for people just getting into yoga.How did NYC's Pure Yoga come to be?
Pure Yoga originated in Asia (where there are now five locations) and was brought to the U.S. in July 2008 with the opening in NYC. Pure Yoga was so popular in Asia that they decided to expand, partner with Equinox, and bring it to the U.S. We saw a great opportunity in NYC with the combination of an amazing location and an incredible talent pool of teachers. We see LA as another great opportunity for Pure.
What makes Pure Yoga different from other yoga studios?
Pure is different from other yoga studio for several reasons. The first is that Pure is the only yoga center in the US to offer 19 various yoga disciplines under one roof. The yoga styles offered range from Ashtanga to Yin Yoga, from Hot to Vinyasa Flow, Anusara and more -- as well as unique classes with a modern approach including Hot Power Yoga and Bollywood Fusion.
Continue reading Michelle Demus of Pure Yoga - Exclusive Interview

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