Mini-portions fly under the radar
Finalists in the Survivor reality show have a lot in common with a miniature Reeses Peanut Butter cup -- they both have a knack for flying under the radar. But the mini-chocolates don't win anyone a million dollars. Instead, they add pounds as they avoid self-regulatory consumption surveillance and land right into your mouth.
A new study published in the Journal of Consumer Research reveals this mini-portion sabotage. When tempting products came in large package formats, consumers deliberated more before consumption, were least likely to choose and chowed down less. While consumers believe small portions help regulate consumption, those self-regulation skills can backfire and you end up peeling and popping half a dozen miniature Snickers.
Besides, you're also left with a pile of wrappers and a bigger carbon footprint, too. Shop for the King Size chocolate bar -- you're less likely to buy it.
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