Calorie-burning drink Enviga got burned this week when makers Coca-Cola and Nestle settled out of court for false advertising claims. Now Enviga will carry the very obvious claim that even if you drink it, you still have to diet and exercise to lose weight.

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If you want to drop some pounds, try going for a run, because drinking Enviga tea -- touted as a calorie-burning beverage that's supposed to result in weight loss -- won't do the trick alone. Enviga claimed that consumers could burn an extra 106 calories a day and lose weight just by drinking three cans of its sparkling green tea daily. If you're thinking it sounds too good to be true, you're right. An investigation found no evidence to back that up those claims.

Coca-Cola and Nestle, the makers of Enviga, got a very expensive lesson in false advertising last week when they settled a major lawsuit over the unfounded claims. Under the settlement, Enviga's makers owe 27 suing states and the District of Columbia $650,000 and were forced to change their labeling. Now, if you pick up the beverage or surf on over to Enviga's web site, you'll still read that the tea will boost your calorie-burn, but they also add that "weight-loss, of course, requires a reduced-calorie diet and exercise." Isn't the no-effort angle kind of the whole point of Enviga? If you have to exercise and diet to see weight-loss results, would you still give Enviga a try?

Photo Credit: Cassandra Hubbart, AOL

I was browsing through my regular blogs the other night and came across this story: apparently Coca-cola and L'Oreal are teaming up to bring you a beauty product in beverage form. Currently called Lumae, this nutraceutical is a tea-based drink that will supposedly help your skin. Riiiighttt...... Oh wait, they're serious?

This is just the newest in a bunch of 'healthy' drinks that coke has, including a new Diet Coke infused with vitamins, and another one that aids in weight loss called Enviga. I'm quite skeptical about any of these having the desired effect they were intended too, and the Beauty Brains are equally as put off -- check out what they have to say about the notion of 'drinking your way to better skin'.

I think coke is coke and no matter what they put in it, it will be bad for you. What do you think about all this?

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With the nation's waistline expanding, sugary soft drinks have taken a direct hit in the blame game, and Coke is working diligently to take the target of their backs. With the introduction of their new Coke Zero, vitamin infused Diet Coke, and the controversial Enviga, the company is trying to edge their way into the booming health food business. But because the label "soft drink" is notorious in the public eye, Coke's wants to call its new drinks "sparkling beverages" and have them included into the same market as sparkling waters and teas.

Trying to shift a little attention away from themselves, Coke also wants to get people talking more about activity and less about their choice of snack food. Coke's CEO recently told reporters, "Video games are a major part of the problem." (Does anyone want to tell him about this?) Claiming that even a full calorie soft drink...um, I mean sparkling beverage...can be an appropriate choice if someone exercises regularly, Coke wants people to start feeling good about their products again.

I'm not a soft drink consumer, so I don't really know what to make of all this. On one hand, he's right. A soft drink -- full calorie or not -- once in a while won't hurt you. But trying to tell consumers that soft drinks are any kind of "health food" instead of a snack food -- especially when essentially the product hasn't changed -- smacks of smoke and mirrors to me. What do you think?

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Coca-Cola and Nestle's new weight-loss drink Enviga enjoyed a limited release recently in New York, New Jersey, and Pennsylvania. The celebration appeared to be short-lived, however, as Connecticut Attorney General Richard Blumenthal began an investigation this week into claims that the product can promote weight loss.

Enviga contains a green tea extract known as EGCG, as well as caffeine and calcium. Coke cites studies that found that the combination of EGCG and caffeine speed up a person's metabolism, and a study done by Nestle found that young people who downed three of the drinks a day burned over 100 calories. Blumenthal says that the product is nothing more than "voodoo nutrition" and requested copies of all data collected by the corporation.

The product is slated for national release later this year, so we'll see who comes out on top. In the meantime, I have a question. If you have to guzzle three of these drinks to burn 100 calories, wouldn't it just be easier to take a 10 minute walk? Just my two cents...what do you think?

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