I'm far more impressed when a brand uses an athlete to promote their sporting equipment or fitness attire than when they use a regular celebrity. I like to believe that, if an athlete is promoting it, he or she probably wears it, so it can't be all bad. It's a flawed belief, I know, but it works for me.

Adidas is hoping that women across the nation share my belief -- they've tapped Rainbeau Mars, yogini extraordinaire, to promote their yoga line. Next spring, Adidas Performance Stores across the nation will carry the new Rainbeau Mars Signature yoga activewear collection, which will be made from sustainable fabrics.

According to Adidas, Rainbeau had plenty of input in the creation of the collection, offering insight into what female yoga practitoners really need. In addition to that, the well-known yogini has done a series of ads for the brand (which you can see in the gallery) and shot an instructional video featuring famous athletes like Laila Ali and Steffi Graf, all with the theme "Play Yoga."

Source

There's no doubt that Luke Wilson is a certified Hollywood hottie. He always looks comfortable, whether he's on the red carpet, jogging, or heading out for a day of golf (even sporting this cheesy mustache!).

Puma obviously recognized this as a marketable trait (in addition to the fact that Wilson has been ranked a Top 40 Hollywood Golfer by Golf Digest) and enlisted him, along with pro golfer Johan Edfors, to create a line of specialty golf products. We can expect to see chrome details and high quality Merino wool in the collection, along with personal color combinations and selections. It's all inspired by golfers of the 1950's, when dressing for the course meant dressing.

Wilson's selections are reported to be darker, casual colors, with Edfors opted for bright colors like pink and green. Additionally, there's rumored to be a golf shoe that can be worn off the course by removing the spikes. Don't plan on waiting until you get your newest Luke Wilson wear to bust out your clubs, though -- we won't see this collection until May.

Source