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Do You Eat Dannon for Its Health Claims?

Posted on Dec 22nd 2010 2:00PM by Hilary Walke
Filed Under: Diet & Weight Loss

Dannon Co. Inc. was recently nailed for false advertising by the Federal Trade Commission. The company has agreed to pay $21 million in settlements because of its false health claims for its Activia yogurt and DanActive dairy drink.

Dannon activiaAP

Claiming Activia helps relieve irregularity and DanActive boosts immunity, Dannon misled the public as to the effects of its products, according to state and federal regulators.

Do you think $21 million is an appropriate price to pay for Dannon's actions? Find out what our users think about the company's advertising scheme.

Angi T.
Yes- I was definitely misled by Dannon's claims!! I have been using Activia every day for at least a year!!

Lisa M.
I personally never fell for it - I know that there is a lot of false advertising out there!

Susan H.
No, but only because I don't buy flavored yogurts. I like plain, preferably Greek yogurt and then add my own fruit or honey.

Donna D.
Where does that money go though? Government is fining businesses in any way to get money. My question is, was there any damage done to the consumer? Someone is being really greedy here is all I can say. Another way Big Brother takes money. Large businesses can afford this, but what about the small and medium businesses they put out of business? And believe me, they are doing it. Sad nation indeed.

Laura M.
I wasn't fooled, because I know that probiotics must be taken on an empty stomach, and to mix them with poison (i.e. "pasteurized" dairy and sugar) was laughable to me. And, I tell all my patients to steer clear of "processed" foods in ANY form... for this very reason.

Sheila W.
I buy products based on the nutrition info and ingredients list now. In the past I bought whatever tasted good! Now I spot all the garbage in things they try to pass off as healthy!

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