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Soda on Political Trial in California

Posted on Sep 18th 2009 9:00AM by Bev Sklar
Filed Under: Diet & Weight Loss
can of Coca-Cola
Photo: poolie, Flickr
Soda has just been served a political subpoena in California. Sen. Alex Padilla just announced he's holding hearings next month to examine the soda-obesity link. No doubt teens are over-served, a recent study found about two-thirds of kids between 12 and 17 swallow at least one sugar soda a day. The figures for grade-schoolers isn't much better, with 41 percent of children aged 2 to 11 drinking at least one a day.

California has set its sights on soda, and considering the state's pioneer track record on menu-labeling laws, a trans fat ban and soda-free public schools, soda companies must be on alert. At the very least, these hearings will enhance the American Heart Association's warning that soda is the top source of discretionary sugar in the American diet. A mere 12 ounces has about 13 teaspoons of processed sugar -- the AHA recommends a daily max of six teaspoons for women and nine for men.

However, Big Beverage lobbyists have already gotten a break. While some nutrition and economics experts have argued for a 1-cent soda/sweetened beverage tax to help the government raise billions and Americans lose millions of pounds, just this week the Senate Finance Committee released a health reform bill without a soda tax.

California may be holding hearings, but politicians on the Hill aren't up for picking this fight in health care reform. The AHA doesn't support it either, making a logical argument for comprehensive solutions to fight obesity instead. Yeah, if we're taxing soda, then how about a a slew of a la carte obesity taxes -- large restaurant portions, big dinner plates, processed foods or a failure to wear a pedometer?

All this as New Yorkers learn sugar soda is more like a glass of lard. Seltzer with lime, please?

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