Even with his shirt on, Matthew McConaughey still makes it look good Photo: Eric Brogmus/INF

Nearly any activity looks like fun when mostly-shirtless Matthew McConaughey is doing it. Land paddling is no exception. It is essentially stand up paddle surfing on (you guessed it) land, using a longboard and a big stick that looks like you could knock people out of the way if you were so inclined. But the stick isn't meant for assaulting pedestrians, it's to propel you along waves of asphalt. Like skateboarding, it can be used to simply get around, or to cross train, as Matthew has been seen doing around the streets of Los Angeles. It engages your core muscles and arms to keep you stable, and supposedly burns about 400 calories an hour. I've yet to see one on the streets of New York City, but in Hawaii they're even used in some exercise classes. With a price tag of nearly $250 for board and stick from Kahuna Creations, it's tough to say if this sport will migrate much beyond Malibu and beach towns.

Have you seen people land paddling? Are you into it?