Bikini Blues Cost Us Money, Keep Us from Holidays
Posted on Aug 12th 2009 1:00PM by Martha EdwardsFiled Under: Motivation
Last year, women in the UK spent nearly a billion dollars on swimwear. That's not surprising -- what is, however, more than a bit shocking, is the fact that 45 percent of those purchases have yet to see the light of day.
That's right -- according to recent research, about 250 billion pounds (nearly $500 billion) was spent on bikinis that have never and possibly will never be worn because the people who bought them don't feel comfortable enough with their bodies to don the merchandise in public.
What gives, ladies? Are we buying these swimsuits with the hopes of being inspired to slim down by their presence in our closets? Or are we just hoping we'll work up the courage to bare all once the inevitable trip to the beach becomes a reality?
Wait -- that's not all. Here are some other startling bikini facts:
Girls, life is too short to avoid a holiday for fear of showing off your love handles, don't you agree? Maybe more of us should use our purchase to inspire our eating and exercise habits until the vacation rolls around. It's time we learn to love our curves, or at least learn to invest in swimwear that complements them -- tankini, anyone?
That's right -- according to recent research, about 250 billion pounds (nearly $500 billion) was spent on bikinis that have never and possibly will never be worn because the people who bought them don't feel comfortable enough with their bodies to don the merchandise in public.
What gives, ladies? Are we buying these swimsuits with the hopes of being inspired to slim down by their presence in our closets? Or are we just hoping we'll work up the courage to bare all once the inevitable trip to the beach becomes a reality?
Wait -- that's not all. Here are some other startling bikini facts:
- 11 percent of women have admitted to being too petrified of wearing bathing suits that they've avoided going on holiday altogether.
- Of those who make it on vacation, 12 percent avoid the pool or beach for that same reason.
- Once you're at the pool or beach, 30 percent wear a cover up.
Girls, life is too short to avoid a holiday for fear of showing off your love handles, don't you agree? Maybe more of us should use our purchase to inspire our eating and exercise habits until the vacation rolls around. It's time we learn to love our curves, or at least learn to invest in swimwear that complements them -- tankini, anyone?








