Lance Armstrong Asks, "What's Your Bike?"

Lance Armstrong is teaming up with Nike this summer in the fight against cancer, and he's recruiting others to join him in the "It's About You" campaign.

"Lance is just one person," says wearyellow.com. "He can't fight the global cancer epidemic alone. So he asked artists, other athletes, survivors and writers to join his peloton. Now he's asking you. What's your bike? There are many ways to get involved and make a difference. How will you help?"

You can help fight cancer through a variety of social networking avenues. You can participate in a "Chalkbot" by submitting an inspirational message that will be written in yellow chalk on the roads of the Tour de France. You'll even receive an email with GPS coordinates providing the location of your message -- how cool is that? If you live in New York City, Los Angeles, San Francisco or Chicago, local artists will feature yellow chalk art on the streets, and you can add your message there too.

You can also share a video message about how you live strong, watch the inspiring videos that stars like Patrick Dempsey have made, and as you prepare to make your statement about cancer and survival, check out the television spot "Driven," (video above). It ought to get you motivated for sure.

Keep your eyes peeled for various sporting events, where Nike athletes will wear LIVESTRONG yellow to raise awareness. Boston Red Sox pitcher and cancer survivor Jon Lester will wear a LIVESTRONG glove and spikes during the entire month of July, for example, and there's nothing stopping you from sporting your own yellow next time you race in a 5K or just motor around your block. Remember: Lance is just one person. He needs your help.

What's your bike?