Fila Offers Eco-Friendly Fashion
Categories: Reviews & Products
I've said it before, and I'll say it over and over again -- looking good and feeling good really do go hand in hand. I don't mean that dressing in cute clothes will make you happy (although I promise it won't hurt). Rather, if you feel good -- healthy, happy, optimistic -- it'll show.
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| Photo: shop.fila.com |
The brand has incorporated the use of sustainable and recycled fibers, like soy, bamboo and recycled Polyester into their women's line. Initially launched in 2008, the line has proven that fashion, function and eco-friendliness can go hand in hand (uh, in hand). Don't even try to tell me you're not into the Fila Twist Back Yoga Tank ($58), or the Flower Sleeveless Muscle Tank ($50).
And yes, I realize that $50 for a top is more than you'd pay at, say, Target. And I know that's hard right now. But, consider this -- would you rather have one piece that supports a company that's incorporating sustainable practices and donating money to get more trees planted, or three pieces that don't?
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Reader Comments (Page 1 of 1)
eco-Guy 7-07-2009 @ 3:38AM
I think this is terrific. The fact that Fila and other major brands are starting to offer eco-friendly products that look great while doing good for the environment should be a testament to the fact that this emphasis on environmental consciousness is more than a passing fad within the fashion industry. Today there are all kinds of technologies being developed to protect our resources like clean air and water as well as support local indigenous workers who often make the clothes we wear in the West.
One really interesting company helps address the massive amounts of pollution and water usage normally employed by clothing manufacturers at the dyeing stage of clothing production. Their eco-friendly dye process is called AirDye (http://AirDye.com/?21) and avoids using water as well as enormously reduces the amount of pollution to the environment.
Another interesting technology along the same lines is called Xeros was recently written about in the Economist. See the article here: (http://www.economist.com/sciencetechnology/tm/displayStory.cfm?story_id=13892738)
Has anyone else heard of these technologies or others that they can share on this post?
Regards,
Eco-Guy
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