You might have heard of a little site called "This Is Why You're Fat," a site that features the fattiest of the fatty foods you could ever imagine. Well, it's fun and all, but I've got something better for you today. Let me introduce you to its much healthier counterpart -- "This Is Why You're Thin!" I chatted with the creator, Jennifer McCann, who I learned about when I started following her older blog, "Vegan Lunch Box."

Jennifer is incredibly excited about "This Is Why You're Thin!" saying it's "all about celebrating the things that make and keep us fit, lean, and healthy; people send in their photographs of beautiful fruit and vegetable dishes, healthy smoothies, trips to the farmer's market, all kinds of exercise, etc., and I post some of the submissions every day."

She's already received more than 100 submissions, and is especially inspired by a photo of a 46-year-old man finishing his fifth half-marathon. He didn't even start running until he was 43, and it inspires her to avoid using her age as an excuse to not try something new.

Jennifer was inspired to start "This Is Why You're Thin!" after hearing people's replies to "This Is Why You're Fat." Namely, the reaction of, "That's so terrible ... but now I want some!"

"I found that gut-level response to the visual cues fascinating; it's like our minds are responding to those images in spite of our common sense understanding that these things are bad for us," she explained. "Using the vocabulary of addiction, I would call that a "trigger;" something that can set a food addict like myself up for some serious cravings. What we put into our minds has a certain amount of power, and here in the West, in what I refer to as our toxic food culture, we confront images of hamburgers, fries, cake, ice cream, and chocolate every time we turn on the TV or drive down the street.

"It started me thinking, what if there was a "This Is Why You're Thin" website? What if, instead of looking at giant donuts, we were celebrating things that are good for us? We could give our minds steady daily servings of healthy things like fruits, vegetables, and whole grains, salads and green smoothies, fresh local produce, and moving more in all sorts of ways. Could it help "trigger" our minds in the *opposite* direction and make the healthy choice the attractive one?"

Jennifer is looking for submissions of "healthy plant-based foods through fun, intriguing, and beautiful images ... inspiring photos or video links of things you do for health; pictures of fresh fruits and vegetables, beautiful bean soups ... people running, climbing, swimming, stretching ... You get the idea!" All submissions should emphasize plant-based foods, "the foods we should all be eating the majority of the time."

While Jennifer went vegetarian, then vegan, for ethical reasons, she feels strongly about the correlation between a plant-based diet and staying healthy. Diets centered on animal products and processed foods don't offer the same protection against disease the way that the vitamins, antioxidants, fiber, and phytochemicals that are found in plant foods like vegetables, fruits and veggies. She makes a point to say that it's totally possible to be an unhealthy vegan, just as it's possible to include a small amount of animal product in your diet and be very healthy.

For more information on evidence for a plant-based diet, Jennifer recommends "The China Study" by T. Colin Campbell. To find inspiration for eating fresh, healthy foods, we suggest heading over to "This is Why You're Thin!"