In an effort to get people thinking about healthy habits and exercise, Texas-based non-profit Active Life commissioned some new -- and interesting -- ads.

Think Barbie's usual measurements are unrealistic? Check out this ad, where Barbie's got a much more realistic, if unhealthy, figure. In another, a superhero sits with remote control in one hand, dripping ice cream cone in the other. And in a third, pirates are far too portly to look for hidden treasure.

While the ads may make a point, do they hit their mark? "Let's see: blatant stereotyping, promotion of bigotry and hate, and whitening," says one commenter on Ads of the World. "Wow, what a way to completely miss the ball. Consider this slide show of Olympic athletes and think about actually promoting an 'active life' rather than stereotyping body images."

Here's my thought: What if fat Barbie is sitting there thinking, "You know, I'd like to take a walk." The fact is, not everyone can have body that rivals skinny-Barbie's, but everyone can exercise. Making people feel bad about their bodies doesn't motivate them to work out, it just makes them feel bad. These ads, I think, are more likely to send fat Barbie back to the couch, maybe with an emotional eating-induced cookie.

Fitz once wrote a post titled Who Is Entitled to Have Fun in the Sun? It's one of my favorite posts, because her answer is everyone. It's not about how you look, it's about getting out there every day and making fitness a priority.

This isn't the first time superheros have been used to comment on the obesity problem in America. Check out beer-bellied Batman and a super-sized Superman.