100-Calorie Packs Strike Again

I've said it before and I'll say it again. I think 100-calorie packs are a completely ridiculous concept. Why? Well, I'm not against the easy calorie control. However, I think that some people get lured by the siren's song of "100 calories" and start to think they're eating healthfully. Sorry, but junk food is junk food. It reminds me of the low-fat craze in the early 90s; my college friends and I used to by Entenmann's fat-free pastries and we seriously thought -- because they were fat free -- they wouldn't contribute to weight gain. Yeah. I left college about 35 pounds heavier than when I started.

Oreo Cakesters has a commercial which is just so wrong. I thought I was being overly critical about it, until I found another health blogger who feels the same way. Watch the video and you'll see women chasing down a Cakesters delivery van. Notice there's not a heavy woman among them. Notice there's not a man among them. Notice how they're all completely maniacal and crazed over these 100-calorie packs. Okay, okay ... I get that it's supposed to be a joke. But there's a kernel of truth to most jokes, and people have gone a little nutty over 100-calorie packs.

What do you think about the commercial? Do you find it borderline offensive like I do? Or do you think it's funny?