I know it's hard to feel sorry for celebrities, but imagine this -- your job is dependent upon you looking good, but, another part of your job is to attend premieres, awards ceremonies, and festivals, all of which basically require you to drink lots of champagne and eat out at celebratory dinners with your costars. Oh, and being famous, you can't use the hotel gym without getting mobbed. How do you stay fit during awards season?

This year, Gatorade is trying to help the stars attending the Sundance Film Festival in Park City, Utah by providing the first ever full-service fitness center, named the G Gym. Nick Cannon and Eliza Dushku are just a couple of celebrities who have already taken advantage of the opportunity to stay in shape. And, said celebs have the chance to help raise some money for charity at the same time.

Celebrities can schedule appointments with top trainers (like my personal fave, Gunnar Peterson) at the facility, which is stocked with state-of-the-art equipment, space for yoga/meditation, and a fully stocked Gatorade drink bar (natch), which will come in especially handy as most of these A-listers aren't used to working out at such a high altitude.

Specialized workouts that match up with the newly enhanced Gatorade product lines will be available -- BE TOUGH is a strength workout, NO EXCUSES is a mini training session with intervals, BRING IT is a cardio session with circuit training, and SHINE ON focuses on just yoga.

For each celeb who rides the "G" bike, Gatorade is donating a "G" (or $1000 for those of you who aren't hipsters) to the star's choice of charity, up to $20,000. Now the stars really have no excuse to let their workouts slide -- by hitting the gym, they'll help themselves and those less fortunate.