It was with a fair amount of skepticism that we told you about Lily Allen adopting a bizarre-sounding weight loss scheme known as Hypno-Dieting, but according to reports, it was not only successful in helping her drop two dress sizes over the past year, but it also helped her give up her hard-partying, alcohol-swilling ways. Impressive, no?

So what's the deal with this 'hypno-dieting' anyway? We imagined a Freud lookalike swinging a stopwatch and chanting 'you are getting sleeeeeeeeeeepy,' ala some bad TV movie -- let's hope it's a bit more sophisticated than that. But while Lily's Hypnotist Susan Hepburn wasn't giving away any tricks of the trade, she did say this on the process: "During sessions, I taught Lily to favour healthy, low-fat meals instead of junk food. And to see that alcohol isn't a confidence booster, it's just extra calories that sabotage your efforts to get a good body."

Wow. It sounds so simple. And it obviously works. But at over $450 a session, you might want to stick to Weight Watchers. Or America Takes It Off. Click on the badge below for the skinny on this program.