Jessica Alba has looked fantastic at every public outing since giving birth to her first child in June, but none of that prepared the world for a calendar Alba posed in wearing swimwear, evening gowns and a whole lot of sex appeal. The calendar is for Campari, an alcoholic apertif. Maybe next time we'll see her posing in a campaign for fruits and veggies, which seems a little more up her ally!

While it's entirely likely that a decent amount of retouching went into the calendar (good grief, I hope so), there's no disputing she's looking hotter than ever, with an hourglass figure to die for. She's relied on a strict diet and exercise, as well as a personal trainer, but admits that she generally sticks to baggier duds these days.

"I'm usually walking around in comfy clothes, with a baby on my arm," the fit-but-curvy Alba says, adding that she enjoyed getting all dressed up. I think everyone else will enjoy it, too -- either for gawking purposes or, in my case, for motivation. I think I need some of the images taped to my gym bag!