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Fast Food Ads - Would Banning Them Help Childhood Obesity?

Posted on Nov 20th 2008 7:00PM by Maggie Vink
burger and friesMost fast food meals make me feel a little ill -- yet often, when I catch a fast food commercial running on TV, the food looks so good I salivate like Pavlov's dog. That's exactly what those commercials are designed to do -- make you crave a trip to your nearest fast food joint for whatever triple-decker, bacon-packed, artery-clogging burger they're advertising this week.

A recent study reviewed data on nearly 13,000 children to determine how many advertising commercials most children view on TV each week. Researchers believe the commercials have a big impact on the amount of children who eat fast food. They estimate that banning fast food commercials from TV would reduce obesity in children ages 3-11 by 18 percent and by 14 percent in adolescents ages 12-18.

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