What is GOOP, you ask? Well ... I have no idea, other than it's the unusual and nondescript name for Gwyneth Paltrow's up and coming advice website.

We wrote a lot about Gwyneth in September -- about her cooking habits, her workout routine, and her slimdown secret. Now all the press makes sense; Paltrow's website is set to launch soon and a little media attention pre-launch never hurt, right?

GOOP isn't exactly getting rave reviews. Though I don't understand how anyone could make a judgment call yet ... there's no real content on the yet-to-be released website. The subjects she intends to discuss sound interesting enough -- it looks like there will be tips on cooking/nutrition, exercise, travel, shopping, and more. If you're interested in what Gwyneth Paltrow has to say about living a full, happy, and healthy life, sign up for the GOOP newsletter.