Y Water: Fitness water meets playtime for kids

Y Water is looking to tap into more than just the bottled water market by appealing also to the healthy and fit kids market and those shopping for ways to be friendlier to the environment. They offer four specialized low-calorie formulas to target the brain, muscles, bones, and immunity, plus once the water's gone, the leftover bottle (specially created by designer Yves Béhar) can be used as a building block of sorts to make toys and encourage creativity.

Sounds like a great way to get your kids to drink more water and get more vitamins and nutrients, all while helping the environment and stimulating their brains (or at least giving them a few minutes of entertainment).

Via Inhabitat