Here's the good news: Americans are waking up to a healthier lifestyle. That's bad news for companies like Krispy Kreme, however, who are suddenly finding themselves struggling with poor sales. So what do you do when you're a company that sells treats and people aren't buying them because they want healthier options?

You start selling ice cream. That's Krispy Kreme's plan, anyway. They're trying to expand their business by offering a new line of soft-serve ice cream. But is the decision a wise one?

A Krispy Kreme donut has 300 calories and 16 grams of fat. A soft-serve ice cream has about 222 calories in 1/2 cup and 13 grams of fat. Which, in my expert opinion (expert only because of my raging sweet tooth), makes the donut still the better option. A donut or a half cup of ice cream for roughly the same number of calories? I'll take the donut every time. But customers who don't have that nutritional information might view the soft-serve as a lighter option, making them believe they're making a healthy choice when really, it's all the same.

A treat is a treat is a treat, which means that no one goes into Krispy Kreme looking for health food. But if it's healthy living that's hurting their sales, maybe Krispy Kreme would be better off looking into recipes for lighter donuts. What do you think?