Jenny Craig is not just for women. And guys, while you might get some flack from your buddies when they see your diet food in the fridge, it'll all be OK in the end. Just ask NBA star Baron Davis, who is dropping weight and looking great, thanks to the Jenny Craig endeavors he started in August.

Davis, the 6'3" L.A. Clipper guard (effective July 1), was inspired by current Jenny Craig spokeswomen Queen Latifah and decided to jump on board and get ready for basketball season. He'd been letting his diet and fitness plan go by the wayside, you see, and it was time he made a change.

"In the off-season, it's kind of hard to maintain day-to-day," he says. "I don't want to get up and cook. And when I pig out, I'm the type of person where there's no limit to what I can do."

Mexican food may have been his top diet derailer -- "I go to Pinches Tacos in L.A., start with a carne asada burrito, and work my way down the menu" -- but now, he's on the right track, eating and exercising right. Just in time: Davis starts practicing with the Clippers next week.

His advice to the men who are laughing at him right now: "Men should take a page out of a woman's book -- because they're a lot smarter than we are!"

I like how this guy thinks.