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High fructose corn syrup launches ad campaign

Posted: Sep 10th 2008 11:00AM by Kristen Seymour
Filed under: Food and Nutrition, Health in the Media, Diet and Weight Loss

We've been hearing for years that high fructose corn syrup (HFCS) is bad for us -- that it causes obesity and other related health problems. And, earlier this year, the FDA ruled that HFCS is "not natural." However, an ad campaign has been launched to try to change our minds.

Have you seen these commercials? I can't say that I disagree with part of their message -- inform yourself about what you're eating. The problem is that the HFCS industry wants to be the ones informing you via their website, SweetSurprise.com. And, sorry, but that's not exactly an unbiased source.

So why are these ads coming out now? There could be many reasons, including the fact that major food retailers, like Kraft, are starting to label products as HFCS-free because so many people are trying to cut it out of their diets. The fact of the matter is that it's extremely difficult to avoid HFCS -- it's everywhere. A number of studies have shown a link between HFCS and obesity, especially in children. HFCS doesn't give you the full feeling you should have after consuming it, leading you to consume more calories and gain weight.
Bottom line, with HFCS and anything else in your diet -- don't automatically believe everything you see or hear on TV. Always consider the source, and if you're concerned, it's up to you to do the homework. Your health is worth it!

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