Mighty Phelps endorses sugar-packed cereal
Categories: Healthy Kids, Celebs & Entertainment, Nutrition & Supplements
Gold medal phenomenon Michael Phelps never stumbled at the 2008 Olympic Games, but what was he thinking when he signed the Kellogg's Frosted Flakes sponsorship agreement? A cereal high in sugar, low in fiber, made with mostly refined grains. One of the last meals I'd feed my kids for breakfast. At least the deal also includes Kellogg's Corn Flakes, a better option.
We've never bought a box of the Tiger's frosted cereal. Significantly lower in sugar, Cheerios and Rice Krispies are my kids' favorites. I've taught my eldest to consider 'grams of sugar per serving' as he peruses the toy-filled cereal aisle. "No, honey" isn't sliding off my lips so often in Aisle 2 - Cereal anymore.
As a parent trying to teach my children solid nutritional habits, I'd rather see Phelps' inspirational butterfly stroke from the back of a box of Cheerios. At this point, maybe Phelps can scratch out Kellogg's Frosted Flakes on the contract and write-in Kellogg's Frosted Flakes Gold instead -- the Tiger's partially whole grain version. Pic from Gettys.
Recent Posts
- Heidi Klum Hits The Runway After Baby (11/20/2009)
- Thanksgiving Dinner Satisfaction And Perfect Portion Control: Time to Celebrate (11/20/2009)
- Cheesy Workout Video Round-up (11/20/2009)
- Kim Kardashian's Sexy Salad Commercial (11/20/2009)
- Simple Thanksgiving Swaps (11/20/2009)
Reader Comments (Page 1 of 1)
Kevin 8-24-2008 @ 7:28AM
ummm... Micheal Phelps has never watched what he eats, because he has never had to, youve seen his diet. He eats just about whatever he wants. So to him, there is no evidence to support a healthy diet, so why should he?
Reply
Bev Sklar 8-24-2008 @ 10:57AM
Kevin,
This is a common argument out there. However I strongly disagree.
When you're a sports celebrity admired by children, teens and adults across the globe, I think you have an inherent responsibility to choose healthy food, drink and gear products to sponsor.
Frosted Flakes once in awhile are not the worst thing for you, but inviting the Tiger regularly for breakfast is not healthy. There are 12 grams of sugar in a mere 3/4 of a cup, and most pour a bigger bowl than that.
Bev
Shibby 8-24-2008 @ 7:42PM
So now it's Michael Phelps' job to let your children know what is OK and what is bad for them to eat?
What if he just really likes Frosted Flakes?
Reply
cereal for dinner 10-15-2008 @ 10:39AM
I think health is the least of what he's thinking when he signs endorsements. What is the product, what do I do, and how much? I'm sure there may be a few other factors, but in the end, it comes down to how much am I gonna make?
People will endorse almost anything if the money is right. And since endorsements = millions, I doubt MP really cares deep down that there's a lot of sugar in FF.
Reply