Mighty Phelps endorses sugar-packed cereal

Gold medal phenomenon Michael Phelps never stumbled at the 2008 Olympic Games, but what was he thinking when he signed the Kellogg's Frosted Flakes sponsorship agreement? A cereal high in sugar, low in fiber, made with mostly refined grains. One of the last meals I'd feed my kids for breakfast. At least the deal also includes Kellogg's Corn Flakes, a better option.

We've never bought a box of the Tiger's frosted cereal. Significantly lower in sugar, Cheerios and Rice Krispies are my kids' favorites. I've taught my eldest to consider 'grams of sugar per serving' as he peruses the toy-filled cereal aisle. "No, honey" isn't sliding off my lips so often in Aisle 2 - Cereal anymore.

As a parent trying to teach my children solid nutritional habits, I'd rather see Phelps' inspirational butterfly stroke from the back of a box of Cheerios. At this point, maybe Phelps can scratch out Kellogg's Frosted Flakes on the contract and write-in Kellogg's Frosted Flakes Gold instead -- the Tiger's partially whole grain version. Pic from Gettys.