Jell-O's star is rising

Jell-O is returning to stardom with the celebrity set -- especially sugar-free varieties to satisfy their zero-sized world. According to USA Today, Jessica Simpson, Lisa Rinna, Mel B. and Kirstie Alley are slurping down low calorie Jell-O. Sugar-free Jell-O has only 10 calories a serving.

With creative taglines such as "Feel Red Carpet Ready Every Day" and "Every Diet Needs A Little Wiggle Room," it sounds as if the brand is speaking directly to the stars. The Jell-O website offers hundreds of recipes -- I might just whip up some Chocolate Berry Bliss (pictured) for dessert.

When I think of Jell-O, I imagine either an old-fashioned dessert or potent Jell-O shots sold at the college bar. Yes, you can still prepare that Creamy Fruited Mold grandma used to make or try spicing it up with snazzy Melon Bubbles this summer.