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Fit Beauty: Superb skincare for the 40+ crowd

Categories: Womens Health, Diet & Weight Loss, Fitness

Throughout your life, your skincare needs change. As you entered puberty you required certain products to combat acne, and as you entered adulthood, perhaps the acne was no longer an issue, but you started having dry skin issues. That's totally normal.

Also normal is a change in your skincare needs as you age. You experience a decline in hormone levels, which affects your skin, causing it to dry out -- these changes generally begin to take place as a woman enters her 40s. Dry skin isn't the only problem, however -- at the same time, women begin to see more wrinkles, sagging, and age spots. Needless to say, the cleansers and moisturizers you used in your 20s are no longer the most effective choice.

My friend, Debbie, had the opportunity to try out some products by Emerita geared toward the specific skin problems of mature women and was very happy with the results, which is saying something because she has sensitive skin and is prone to allergic reactions. And so, for today's Fit Beauty feature, I thought I would share her experiences with you.

Emerita: Skin care for mature women(click thumbnails to view gallery)

Day Face Cream with SPF 15, $29.99Night Face Cream, $29.99Deep Hydrating Body Lotion, $12.99Deep Cooling Body Lotion, $6.50Dark Circle Eye Serum, $31.99


  • Day Face Cream with SPF 15 -- This was her favorite product because it went on really easily and made her skin feel smooth -- not heavy like she was wearing lotion. And, the fact that it has SPF 15 is a big bonus since we live in Florida!
  • Night Face Cream -- She liked this as well, but found that it had just a little too much moisture for her. However, dry skin isn't a big problem for her, so for anyone with dry skin, this could really be the perfect product.
  • Fine Line Eye Serum -- She found this to be really refreshing and soothing -- it penetrates completely so there's no oiliness, but makes the skin around the eye super-soft.
  • Dark Circle Eye Serum -- This was the heaviest of all the products and felt a bit too oily for Debbie. However,according to the website, "a two-month study resulted in 63% of women noting a lessening of discoloration of the skin under the eyes (used twice daily)."

The other appealing aspect to this line is the scent, which is really minimal, but what is there is fresh and clean. Check out the gallery to see these products, or check out Emerita's site for more information or to place an order -- you might be interested to read about Emerita's women-owned and socially responsible policies. They even give you the option to order samples so you can make sure the products will work for you before making a big financial commitment!

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