It's not about the bike, said Lance Armstrong in his book about his fight with cancer. In the fight against breast cancer, though, it is about the bike. It's a bit about chocolate too. And let me tell you, after a 220-mile bike ride from Hershey, Pa. to New York City, riders are going a deserve a bite of the sweet treat this starting city is famous for.

The Hershey's Tour de Pink bike ride, benefiting the Young Survival Coalition -- a non-profit network dedicated to the issues unique to young women and breast cancer -- aims to spread hope and awareness while promoting a healthy lifestyle. Four days of riding from October 3-6 is all it takes. If you can't make it to the big event, you can virtually tackle your miles at home.

The Virtual Ride challenges riders to pedal 220 miles from now until October 6. Start logging the miles you cover on quick rides through your neighborhood or on your stationary-bike excursions. Participate as an individual or form a team. It doesn't matter, as long as you register and ride. Raise a minimum $250 and you'll receive an official Hershey's Tour de Pink jersey. One-hundred percent of the money raised will go to the YSC.

More than 11,100 women under the age of 40 will be diagnosed with breast cancer this year. One of these women could be you, a loved one, a friend. You've got four months. So hop on that bike. Pedal your little heart out. And help the women of the world. There may be a kiss in it for you -- a Hershey's kiss, that is.

For more information about the actual and virtual rides, check out this website.