Dove's Campaign For Real Beauty and retouching: Weigh in with your thoughts
The Dove Campaign For Real Beauty has been based upon the idea that, while our bodies might have flaws (real or perceived), we're all beautiful. It's a good message, and they're looking to boost the self-esteem of females of all ages, starting with young girls. I'm all for it -- it's important that women realize that they don't need to be able to trade clothes with their favorite actress or be stalked by paparazzi in order to be beautiful.However, some discussion has recently surfaced saying that the women in the Real Beauty ads were retouched. Premiere retoucher, Pascal Dangin, told The New Yorker that there was a great deal of retouching done on those ads, "But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."
What do you think about this development? I can't say I'm surprised -- I appreciate the fact that Dove still used women of different shapes and sizes. I mean, these are regular women being photographed and filmed in their undies! I can't say I would object to a little digital help were I in their position. But, others feel that it destroys the message -- they're not showing "real" beauty if there's retouching. What do you think?
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Reader Comments (Page 1 of 1)
5-10-2008 @ 12:10PM
Pam said...
I think it's wonderful that Dove is trying to teach girls to appreciate their bodies no matter what shape or form. All
shapes and forms are beautiful in different ways. So what if they did a little touch up. The cause is what matters not how they do it!!!!
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5-11-2008 @ 8:19AM
Andrea said...
The message is now that women of all sizes can be beautiful as long as they have no cellulite. I don't know any women over a size 6 who don't, so we're right back at "you're only beautiful if you are thin." What's the point? Big women can look at these adds and find something new to be upset about- not only are they large, they're also bumpy.
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