Nearly four in 10 Americans cite health care costs as one of their biggest financial woes. As more and more employers cut medical insurance coverages (or eliminate them all together), health care costs are falling squarely on the shoulders of the individual. A Kaiser Family Foundation poll found that health care costs are one of the top financial concerns for American families. In fact, health care struggles have affected many families financial well-being and have influenced their health care decisions.

28% of Americans report that they have had a serious problem paying for health care/insurance. And the difficulties don't only exist for lower income families; almost three in 10 middle income families report financial problems due to health care as well. More than four in 10 Americans state that they have cut corners (such as postponing treatment or not getting prescriptions filled) because of the related costs.