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Young people pick wine over beer
Posted on Mar 30th 2008 8:00AM by Jacki DonaldsonFiled Under: Diet & Weight Loss
Surveys say 21-to 35-year-olds prefer wine to beer. They just don't know much about the wine they prefer and have no strong loyalties to any specific brands. A good thing for advertisers who can tempt just about any palate.
Enter viral advertising, a technique that uses existing social networks to create brand awareness and sales. Forget billboards, TV, and print ads. This approach uses video clips, video games, e-mail blasts, and advertising at music events and other gatherings.
Sacre Bleu, a 45,000-bottle-a-year elite operation, is jumping at the chance to win over young drinkers with this method. Websites, podcasts, and MySpace pages will hopefully hook this population. Another selling point: Sacre Bleu wine is as natural as it can be -- with no added sugar or acids.
So wine isn't all that bad. It's healthy in fact if consumed moderately. But I tend to think advertisers wish for more than moderate sales. What do you think? A healthy endeavor or not?
Enter viral advertising, a technique that uses existing social networks to create brand awareness and sales. Forget billboards, TV, and print ads. This approach uses video clips, video games, e-mail blasts, and advertising at music events and other gatherings.
Sacre Bleu, a 45,000-bottle-a-year elite operation, is jumping at the chance to win over young drinkers with this method. Websites, podcasts, and MySpace pages will hopefully hook this population. Another selling point: Sacre Bleu wine is as natural as it can be -- with no added sugar or acids.
So wine isn't all that bad. It's healthy in fact if consumed moderately. But I tend to think advertisers wish for more than moderate sales. What do you think? A healthy endeavor or not?
