Young people pick wine over beer
Categories: Diet & Weight Loss
Surveys say 21-to 35-year-olds prefer wine to beer. They just don't know much about the wine they prefer and have no strong loyalties to any specific brands. A good thing for advertisers who can tempt just about any palate.
Enter viral advertising, a technique that uses existing social networks to create brand awareness and sales. Forget billboards, TV, and print ads. This approach uses video clips, video games, e-mail blasts, and advertising at music events and other gatherings.
Sacre Bleu, a 45,000-bottle-a-year elite operation, is jumping at the chance to win over young drinkers with this method. Websites, podcasts, and MySpace pages will hopefully hook this population. Another selling point: Sacre Bleu wine is as natural as it can be -- with no added sugar or acids.
So wine isn't all that bad. It's healthy in fact if consumed moderately. But I tend to think advertisers wish for more than moderate sales. What do you think? A healthy endeavor or not?
Enter viral advertising, a technique that uses existing social networks to create brand awareness and sales. Forget billboards, TV, and print ads. This approach uses video clips, video games, e-mail blasts, and advertising at music events and other gatherings.
Sacre Bleu, a 45,000-bottle-a-year elite operation, is jumping at the chance to win over young drinkers with this method. Websites, podcasts, and MySpace pages will hopefully hook this population. Another selling point: Sacre Bleu wine is as natural as it can be -- with no added sugar or acids.
So wine isn't all that bad. It's healthy in fact if consumed moderately. But I tend to think advertisers wish for more than moderate sales. What do you think? A healthy endeavor or not?
Recent Posts
- Heidi Klum Hits The Runway After Baby (11/20/2009)
- Thanksgiving Dinner Satisfaction And Perfect Portion Control: Time to Celebrate (11/20/2009)
- Cheesy Workout Video Round-up (11/20/2009)
- Kim Kardashian's Sexy Salad Commercial (11/20/2009)
- Simple Thanksgiving Swaps (11/20/2009)
Reader Comments (Page 1 of 1)
Stefanie 4-01-2008 @ 12:45PM
So true! My friends and I are between 24-30 and we just had a massive wine and cheese party with 16 different cheeses, plus fruit, chocolate and dessert, and nearly 20 differnent wines - we made little brochures for our guests so they knew how to pair the wine and the food - it was a great success and our guests were excited and thrilled to learn more about wine since many people our age dont know anything more than there is red and white wine.
As far as advertising goes, our friends usually just pick the most interesting label. So wine marketers should think about slapping on a pretty package and doing a nice write up on the back. Its a better differentator than a commercial.
Reply
Timmy 4-02-2008 @ 7:03AM
Hahaha, yeah people are just going to start carrying around bottles of wine instead of bringing in a case of beer. I don't know where this survey was conducted but for me and everyone else i know, wine is surpassed by beer immensely. Also it could be just for the fact that i'm male and do not have wine/cheese parties.
Reply