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Curse of the check-out line
Posted on Mar 17th 2008 9:00AM by Jacki DonaldsonFiled Under: Diet & Weight Loss, Nutrition & Supplements
I don't buy snacks from check-out lines. That's only because I haven't been eating candy and chips and drinking soda for the past year. Otherwise, I'd surely be reaching for those perfectly-placed diet spoilers. I'd likely be gaining weight too.
Women eat 14,300 calories a year thanks to impulse buys at check-out counters, according to IHL Group, a global research and advisory firm providing market analysis and business consulting services for retailers. All those impulses equal about four pounds per year for the female persuasion. For men, indulging in line translates to roughly three pounds. Although women have an overall higher average of impulse buying, men under 25 are the biggest consumers of caloric items. This group actually consumes enough to gain eight pounds per year.
If you an impulse indulger and just can't seem to help yourself, opt for self-checkout systems when available. IHL's study showed that impulse purchases drop dramatically at these stations. Why? Because self-checkout lanes are not as heavily merchandised as staffed lanes. There are usually shorter lines too which minimizes the opportunity for a captive and tempted audience.
Women eat 14,300 calories a year thanks to impulse buys at check-out counters, according to IHL Group, a global research and advisory firm providing market analysis and business consulting services for retailers. All those impulses equal about four pounds per year for the female persuasion. For men, indulging in line translates to roughly three pounds. Although women have an overall higher average of impulse buying, men under 25 are the biggest consumers of caloric items. This group actually consumes enough to gain eight pounds per year.
If you an impulse indulger and just can't seem to help yourself, opt for self-checkout systems when available. IHL's study showed that impulse purchases drop dramatically at these stations. Why? Because self-checkout lanes are not as heavily merchandised as staffed lanes. There are usually shorter lines too which minimizes the opportunity for a captive and tempted audience.
