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Expensive placebos more effective than cheap ones
Posted on Mar 5th 2008 12:30PM by Adams Briscoe
It turns out that the price of a sugar pill may affect how well it performs on pain. Most people don't go shopping for placebo medication, but this new study does suggest one interesting conclusion. The perception of your meds being expensive treatments or "discount" pills will affect how your body reacts to the medication.The placebo effect is an amazing thing to study. But who would have thought price would come into play as well? One reason researchers think this has such a profound result is that our bodies produce natural painkillers anyway. Apparently if we believe we're getting a better product, then we'll respond that way!
In fact, a Duke University clinical professor says it can help upwards of 50 percent for some people! This is in regards to migraines, but it's amazing to think we can materialize our own recovery like that. So should you be ditching discount drugs altogether? Obviously it's a matter of perspective, but real drugs are drugs. So listen to your doctor because in the end medical professionals will point you in the right direction.
