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Is "designer water" worth it?

Posted on Feb 25th 2008 12:00PM by Adams Briscoe
Vitamin water, Propel, Kellogs K20 -- these are all examples of water with a touch of "enhancement." They're popular too, because sales of designer water have boosted beverage companies' revenue over the billion dollar mark. But an interesting question is being posed: Are these bottles of H20 worth the cost, and the extra calories?

Sure, it's better than downing a can of soda. But big businesses have found out how to make normal water look even more appealing. The result is a bottle of water which they claim is healthier than its bland alternative. However, don't be fooled: some of these "vitamin waters" are packing additives that aren't even water-soluble.

So basically consumers are getting a bunch of sugar water for the $3 price tag. If you're an athlete, this can be well worth the cost. But for everyone else just trying to get their H20 for the day, you might be drinking down extra calories without even being fully aware. Sobe Life Water, for example, weighs in at 150 calories per bottle! This may not be an issue for some people, but others may want to pay more attention to the nutrition facts next time.

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