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Be hip to psuedo-healthy food scams

Posted on Feb 25th 2008 3:30PM by Chris Sparling

It's difficult sometimes to be savvy in the supermarket. Deceptive food labels are mostly to blame for this, particularly when you're trying to shop healthy. Just because the packaging is splashed a green or brown earth-tone color, it doesn't necessarily mean that it's good for you. And, don't always believe it when the big, shiny, bubble letters on a bag of chips or box of cookies tells you that it's low-calorie. For the most accurate information about how healthy a food really is, always check the most boring-looking part of the packaging: the nutritional label.

There are plenty of ways that food manufacturers can trick you if you're not hip to their game. Here are a few supermarket scams to watch out for.

When it comes to Whole Grains, the first ingredient you see on the nutritional label list should be "whole grains" or "whole wheat flour" (and not "enriched"), and there should be at least 2 grams or more of fiber per serving. Also, the outside packaging should say 100% Whole Wheat or 100% Whole Grains. Otherwise, you're probably looking at nothing more than a loaf of white bread that has trace amounts of whole grains in it with caramel added to give it that healthy, brown color.

If a product is supposedly Low-Fat, be sure that means that it is low in trans fat and saturated fat. Remember, some fat -- i.e. monosaturated fat -- is good for you and can aid in weight loss.

When you see the High in Antioxidants claim, know that this usually means that the food simply contains some plant foods. A better option would be to just eat some fruits and vegetables.

There's a big, snazzy-looking label that reads Low-Calorie. Because this claim can only be made if a food has less than 40 calories per serving, be sure to check the serving size. You may find that low-calorie means that you have to eat two bites!!

What does All Natural mean? Nothing, really -- at least not officially. Without an actual definition of All Natural (of which there currently isn't), you may be better off going for something that is Certified Organic, meaning that they are free of pesticides or, in the case of beef and poultry, are hormone and antibiotic-free.

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