RJ Reynolds to stop tobacco print marketing in 2008
I what could be considered a stunning move, one of the world's largest tobacco companies has said that it will no longer advertise its various brands in newspapers or magazines starting in 2008.The cigarette industry is dying a slow death (much like it gives many of its consumers) due to a growing anti-smoking contingent worldwide among consumers and governments alike. Good riddance, I say. But for RJR to pull all newspaper and magazine ads is surprising. Power to the intense pressure Congress members and informed consumer groups!
I'm not sure how tobacco marketing executives live with themselves, but in light of this news, possible career moves may be in order for some of them. How about marketing for Budweiser?
Heh.
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Reader Comments (Page 1 of 1)
11-28-2007 @ 7:06PM
Luckyone said...
hey i was just thinking, why doesn't rjr simply stop putting adictive attives in cigs that are harmful? wow what a concept....i guess it's TOO HARD....
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