Putting the "fast" in fast food
Categories: Nutrition & Supplements
Fast food is getting even faster, thanks to impatient consumers and electronic ordering.
One recent survey, cited in the November 2007 issue of Reader's Digest, found that 68 percent of people will not sit in a drive-through line for more than five minutes. That's why more and more restaurants are implementing electronic ordering options for those who want their food NOW.
Pizza chains are leading the pack with this electronic ordering trend. The folks at Pizza Hut report they get 30 electronic orders every minute, and their online ordering volume has increased sixfold in the past three years. Chipotle jumped on board in 2006 and saw a 40 percent increase in the first half of 2007. Some chains are even experimenting with text-messaged orders.
What ever could be next? Orders handled from outside call centers, maybe. Read more about this possibility here.
One recent survey, cited in the November 2007 issue of Reader's Digest, found that 68 percent of people will not sit in a drive-through line for more than five minutes. That's why more and more restaurants are implementing electronic ordering options for those who want their food NOW.
Pizza chains are leading the pack with this electronic ordering trend. The folks at Pizza Hut report they get 30 electronic orders every minute, and their online ordering volume has increased sixfold in the past three years. Chipotle jumped on board in 2006 and saw a 40 percent increase in the first half of 2007. Some chains are even experimenting with text-messaged orders.
What ever could be next? Orders handled from outside call centers, maybe. Read more about this possibility here.
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Reader Comments (Page 1 of 1)
Judy 11-26-2007 @ 5:41PM
We don't eat fast food - or any food prepared outside the home - often, usually. When we do, though, it is a "treat" for us, and I want it to be right. I'm always frustrated when as rarely as we "eat out," it is till pretty frequent that some part of our order is wrong.
So, anything to lessen the chance of that I would consider. When we order pizza, I usually order online, partly because I think they're less likely to mess something up that way. (Although now that I think about it, it seems like they still always have some ingredient that they are out of.)
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kelly 11-26-2007 @ 9:56AM
McDonalds in Colorado are already using call centers to handle orders from the drive thru.
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AJ 11-27-2007 @ 11:16PM
I use to eat fast food almost everyday and I did not like going to the drive thru I enjoyed going in, sitting down and eating...
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nikkicookers 11-29-2007 @ 2:31PM
All this rush rush rush stems from corporate america. We're so money oriented that we're too busy working to make healthy home cooked meals. Now we're getting too busy to wait a minute for fast food. It's stressful.
nikki
nikkicookers@aol.com
http://www.fitconnect.com
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