According to this article on Trendhunter 73% of women don't wear a sports bra when exercising -- is that right??? Ouch ladies! Maybe we'd all be a little more inclined to support ourselves adequately if we could find customized support tailored to our individual needs. Shockabsorber does just that, by having women take a quiz to narrow their activity level and cup size down to a specific recommendation of a sports bra with the right support and fit in all the right places. Sounds awesome, although I will say it looks like some of their styles are downright functional (read: ugly!) to look at.