Are obesity ads too soft on fat?

Everytime I glance at a cigarette pack, I'm greeted with a disturbing image of black lungs and rotting teeth. Whenever I turn on the TV, I witness an upsetting commercial on the dangers of drinking or drugs. But though its effects are just as deadly, I never see any sort of ad explaining the harmful effects of being obese. Rather, it's the complete opposite -- all ads highly exalt fattening foods with carefully crafted ads aimed at the gullible consumer. Do you see something wrong here?

The author of this article thinks so -- advertising is tailored to obesity, and with the exception of ads for weight-loss pills and products, there are few ads on TV that will make us consider the destructive effects that living on a diet of junk food will have on our health.

No one is advocating ads that make fun of those overweight, but something needs to be done, don't you think? A Surgeon General's warning of the effects of obesity printed on to French fry containers, soda cans and cheeseburger wrappers, perhaps? What do you think?