Fighting over the 'Natural Food' designation

I've never understood how food companies can get away with using the term "all natural" on any processed food that contains so many unnatural ingredients and preservative chemicals. But they do, although there is a constant fight from natural food advocates who chide companies like Kraft and General Mills every single day.

What is the definition of the word "natural" when used on any food product? There is none. You see, the commercial food industry is so lax on any standard that anything can be called, well, anything. Prescription drug products (and OTC drug products) are heavily regulated when it comes to labeling -- why not food products?

Most likely, because cost customers would would have a fit if they knew what they were really eating when consuming that white bread and packaged spray cheese. Nothing is "all natural" unless it was picked from the ground or cut from an animal that had no hormones, chemicals or other substances as part of a product. Unfortunately, almost 100% of the normal American diet does not conform to anything near the literal meaning of "all natural."