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Trying to ignore food cravings is 'Pointless', experts say

Posted on Oct 24th 2007 1:22PM by Martha Edwards
Filed Under: Diet & Weight Loss
Ever notice that when you cut something completely out of your diet that you end up craving it more, even craving it so badly that you have to give in? I've definitely been there -- and now, I don't ban anything from my diet; I just make sure that I only eat a bit of it if it's bad for me.

I suspect my trouble with cravings isn't unique to me, and studies out of the UK prove this to be true. In fact, on average, people eat more of their 'trouble' food when they cut it out of their diet. Oh dear. Still, these results aren't surprising if you ask me -- what do you think?

Unless you have super willpower, the key to sustaining weight-loss is eating a balanced diet if you ask me, complete with your favourite foods every now and then. Sure, you won't lose weight as fast as your would if you could cut all the bad stuff out, but you won't be in danger of sabotaging your progress with some sort of all-out binge either.

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