Department of Health and NFL to combat childhood obesity

It appears that the U.S. Department of Health and Human Services (HHS), the Ad Council and the National Football League (NFL) will form a partnership to launch a new series of advertisements with a goal of reaching more consumers about the dangers of childhood obesity.

Normally, I'm no fan of the overhyped and overpaid NFL, but when the league joins into a campaign to help make awareness of childhood obesity more available, credit is due.

The ad campaign will encourage kids to "get up and play an hour a day." That's good news for families and parents everywhere, but perhaps these folks will listen when NFL players start delivering the message instead of non-celebrities.