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Rachael Ray: The new spokesperson for Dunkin' Donuts?

Posted on Oct 13th 2007 10:40AM by Martha Edwards
Dunkin' Donuts has a new spokesperson -- none other than celebrity chef Racheal Ray. The donut chain is re-vamping it's image and trying to get known for more than just donuts, and they're doing it with Rachael's help; In fact, she'll even be developing a beverage line.

Not everyone sees that as an ideal union, though. Anthony Bourdain, for one, thinks that Rachael's choice is a huge mistake and an irresponsible one at that: "I'm guessing she's not hurting for money," Bourdain has been quoted as saying. "She's hugely influential, particularly with children. And she's endorsing Dunkin' Donuts. It's like endorsing crack for kids."

What do you think? Will this move help bring about healthy changes at Dunkin' Donuts, or is she essentially lending her support to the obesity expidemic?

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