Dove ad aimed at young girls isn't such a bad thing

Normally I don't think that marketing products to children is very honest or ethical. However, I don't have a problem with Dove's latest ad, which is aimed squarely at young girls. The commercial, which you can see at ParentDish in this post by Jonathon Morgan, is the second by the company to bring attention to the sort of (mis)information we are fed by the beauty industry.

The first ad was the one that began with a regular young woman and then fast-forwarded to the same girl transformed into a beauty queen with the many steps necessary to change her look shown in between. The new commercial, titled Onslaught, begins with a young girl and then displays a barrage of fashion and beauty images that promote a thinner, prettier and more perfect ideal. The video ends with a message urging parents to talk to their young daughters before the beauty industry does.

As this piece mentions, the videos are part of Dove's campaign to raise awareness about the industry and more importantly, to raise women's self-esteem. I've seen the ad and I think it's great. What do you think about the video and the campaign?